Connecting with our People

As is clear, I am completely new to blogging - green as a proverbial unroasted coffee bean. But I am also dead keen to learn for the purposes of connecting with our coffee loving people and to share the stories of why life at Peoples Coffee is a good life.

A few days ago, our sales man Shaun brought in friend to talk to us about how we could use the humble blog to extend the conversation that we here at Peoples Coffee want to have with our customers, and frankly anyone who is interested in coffee and the issues of global trade injustice which are intrinsically tied up with commodity trading such as coffee.

Kristin's advice in a nut shell went like this:

1. Join in the conversation already going on. So, Peoples Coffee are not the only ones concerned with Fair Trade - we are one amongst many. Reading and commenting on other peoples blogs is apparenly very important. I like this because I will get to spend at least a few hours a week reading and appreciating other peoples conversations.

2. Tell a story. Great! That is what I want to do. In fact it is about the only way I can speak when chatting to groups about FT (Fair Trade) and coffee travels to meet coffee cooperatives. The story sticks. And that is why I can't wait to get to Africa later this year to visit two cooperatives in Uganda and Tanzania who are starting to supply the FT coffee industry of Aotearoa. The people behind the coffee trade - the farmers, have amazing stories I want to share more of.

So thanks Kristin for coming in and giving us Blogging Ettique 101.

Next up, we say goodbye to a very old dock way roller door - the new front of Peoples Coffee in Wellington city.

Tags // Blog Ettique

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