Every 6 months or so the argument surrounding ‘The Price of a Cup of Coffee’ rears it’s ugly head. I can understand why – it pairs two of my very favourite things; coffee and lamenting the fact that it would be foolish to spend my entire paycheque on the stuff. But when we saw *yet another* news paper article outlining why ‘coffee these days is a rip-off’ we decided to use the opportunity to talk more positively about our own story and how, increasingly, personal buying power is determining what constitutes ‘expensive’.
Coffee is a powerful commodity. There is a reason that it is often referred to as ‘black gold’. The women and men at Origin work punishingly long hours planting, cultivating, growing, picking, washing, drying, sorting, preparing and transporting beans for a financial return that often does not reflect production costs. Add to this the world’s increasing demand for high-end ‘specialty’ coffee which requires a massive amount of resources for a comparatively low yield and you begin to understand how difficult it is for a farmer and their family to achieve a good quality of life.
Comparing a $3.00 cup of coffee and a $4.50 cup of fair trade, organic coffee is like comparing apples with oranges, sure they’re both fruit but they’re completely different. Let’s say cheap coffee is apples – the right apple is tasty, juicy and just what you want but it’s not an orange and it’s not pretending to be an orange. A cheap coffee, when it’s good, is everything it’s supposed to be and nothing more and that is perfectly fine. But if you want an orange, an apple simply won’t suffice.
New Zealanders are using their buying power more proactively than ever before and for those people who want their morning flat white to count for more, we offer an alternative.
We only buy high quality fair trade beans. Why? Primarily because the very best thing about fair trade are the social premiums they provide. We buy every kilo of our coffee over and above the fair trade minimum and approximately $1.32 NZ of that goes directly toward social projects within the co-op. It is earmarked specifically for that purpose and helps improve education, rights for women, infrastructure, healthcare and much more.
We only source organic beans. Why? Because chemical run-off from non-organic farms is permanently damaging local ecosystems and adversely affecting the health of farmers and their families. Farmers are also rewarded an additional social premium for organic certified beans.
We only use organic milk. Why? Because it’s better for you and for the animals who produce it and we would rather support independent, sustainable milk producers. It is also sweeter and creamier and compliments coffee so much more than conventional milk.
We only use compostable packaging and cups. Why? Well because the environment is pretty messed up and we owe it to future generations to try and turn things around.
When you buy a cup of Peoples Coffee these are just some of the things you are supporting:
Campaigns to protect the rights of indigenous farmers
The construction of schools, hospitals, clinics, wells and more
The funding of scholarships and the prioritisation of increased access to education for women
At our Constable Street flagship cafe we charge $4.00 for a black coffee and $4.50 for a regular white coffee. We charge an additional 20c for takeaway coffees (unless you have a keep-cup). These prices reflect the reality of what it costs for us to produce a cup of fair trade, organic coffee with a conscience. If we charged less we would be unable to increase the quality of life for our farmers, pay our staff above average wages, use organic milk, give over 500kg’s of coffee away to local groups every year and, in short, we would be unable to do everything that make us who we are.
So yes, our coffee could certainly be considered expensive. But for our customers the price is worth it when you consider how powerful that cup of coffee can be and at the end of the day it is up to the consumer to decide how to use their dollar.
Buy Coffee. Get Change.
– Jesse F
April 7th, 2016
Posted In: Africa, Auckland, Cafes, CBD, Certifications, Coffee, Constable Street, Cooperatives, Ethiopia, Fair trade, Milk, Organic, peoplespeople, Social projects, Sustainability, Trips, Uncategorized, Wellington