At Peoples Coffee, we source the best coffee, honour everyone in our supply chain, tread lightly on the environment, and deliver consistently outstanding quality
About us
Founded in 2004 as a small café and roastery in Newtown, Wellington, Peoples Coffee grew from humble beginnings into one of Aotearoa’s most respected independent roasters - built on the simple idea that coffee can do good and feel good. From day one, it’s been about community, local relationships, and creating something wholesome to share.
In 2025, Peoples Coffee began a new chapter under the ownership of Karamu Coffee, continuing that legacy - nurturing close connections, supporting producers and customers alike, and roasting quality coffee for the good folk New Zealand.
organic coffee
Organic coffee is a choice for the environment. Our coffees are grown using sustainable farming methods that protect soil health, biodiversity, and water systems for future generations. Organic farming is labour-intensive and costly, which is why we pay an organic premium - ensuring farmers are fairly rewarded for doing things the right way.
Ethical
We roast ethically sourced coffee built on long-standing partnerships with small-scale cooperatives. That means paying fair prices, working with socially responsible producers, and supporting farming communities to thrive. We believe coffee should strengthen the communities that grow it and create shared value from farm to cup.
At Peoples Coffee, fairness, sustainability, and community guide everything we do. We’re proud to be a living-wage employer, caring for our team and the wider network of growers, partners, and customers who make up our coffee community.
Deep Dive
There's more to the story
Coffee producers working with 1-2 hectares of land. They produce 80% of the world's coffee.
Organic coffee farming relies on natural minerals and regenerative practices to nourish soil and plants. We support conscious growers using progressive organic and permaculture principles — working in harmony with nature. Shade trees protect delicate coffee plants, drop leaves that create rich natural compost, and build healthy soil from the ground up. For small-lot farmers, organic production supports thriving ecosystems, clean water, and resilient communities.
Farmer-run coffee cooperatives enable small-lot producers to pool resources, access shared infrastructure and training, and bring their coffee to market. Because export requires full container volumes, individual growers often don’t produce enough to trade internationally on their own. By joining forces within a co-op, farmers can secure export licences, share equipment, and collectively invest in processing facilities.
The cooperative model also strengthens traceability and helps ensure farmers receive a fair price for their beans.
Multi-origin coffee blends allow us to craft a balanced palate by bringing together distinct flavour profiles from different regions.
They also create resilience in our supply — by not relying on a single source, we can adapt to seasonal variations and ensure consistency in every cup.