Why we're investor owned: Daily Grind Vol. 3
Warm winter greetings from the roasty, toasty, wooden floors of the mothership of Peoples Coffee.
Since arriving back on deck four months ago I’ve been using the analogy of a pirate ship and crew with our team. Being more pirate means thinking and acting outside the box.
It was this sort of swashbuckling energy that caused a 23-year-old Matt to turn down a comfortable parliament job and open the doors to a 25 square-meter coffee shop dedicated to supporting the underdogs of the coffee world: small-scale, cooperative coffee farmers.
And it is this same energy that led me to divest my shareholding in the business to our now 212 investors. And this month, we want to celebrate our investor community who are making our mission of becoming a household name in Aotearoa a reality.
I am grateful for the strength and possibility that comes from a committed community who enable us to stay strong through the good times and the trying times.
It was really encouraging to meet one of our investors who recently stopped by the roastery. Hearing why they believe in our mission and how they want to support a growing social business. It is these sorts of connections that fill my tank and keep me believing in people-powered business.
This week we opened our second raise through PledgeMe to our existing investors.
If you are interested in being one of our investor family you can signal your interest by emailing invest@peoplescoffee.
The current raise closes on the 24th of July at 8pm.
-Matt
